Storytelling in Business: Stop Selling, Start Connecting
Storytelling in Business: Stop Selling, Start Connecting We’ve all been on the receiving end of a sales pitch that feels like… well, a sales pitch. Someone rattles off features, benefits,…
The Secret Ingredient That Makes a Story Stick: The Shift
The Secret Ingredient That Makes a Story Stick: The Shift When I ask people to tell me a story, I usually get something that sounds like a diary entry: “This…
Story-Led Culture: How Narrative Practice Shapes People, Purpose & Performance
In every organisation, culture isn’t written on the walls — it’s whispered in the hallways. It’s passed through emails, echoed in meetings, and felt in the space between what’s said…
The Heart of Communication: How Storytelling Creates Connection and Empathy
What’s the one thing that sets apart the messages you forget from the ones that stay with you forever? It’s not the facts, the data, or even the delivery—it’s the…